Top 6 Client Reporting Tools to Build Solid Agency-Client Relationship
Are you struggling to maintain a good relationship with your clients? If so, get client reporting tools today.
Most agencies face problems while building relationships with their clients.
The main reason behind it is a lack of trust. Clients don’t trust agencies and vice versa.
So, the first step to building relationships with your clients is gaining their trust. A report shows that 53% of consumers buy from brands they trust.
And with regular reporting, you can win your clients’ interest.
When you share regular reports with your clients, this will show your hard work and efforts to them.
It will create a transparent workflow, which will help to build a strong relationship.
So, let’s explore some of the best client reporting tools to work on your agency-client relationship.
Why Do You Need Client Reporting Tools?
Client reporting software is not much common today among small businesses.
And that’s a big problem. Clients are the reason you have a business today. If people start not trusting your brand, you will have no business tomorrow.
But, if you are not sure about getting a client reporting system, these reasons will help you decide:
Show your value
A client is paying you for your services. So, they want to know how you are spending their money.
Suppose you provide digital marketing services to businesses. In that case, you need to share reports with your client to show them how your efforts are turning into results.
For example, you can share Facebook growth metric reports or traffic reports with your clients. This will tell clients that their money is not getting wasted.
Moreover, you can show clients how capable you are. When you say that you can produce good results in a short time, people might not believe you.
But, when you share reports, it will better display your worth to them.
Maintain legacy clients
It is not easy to find new clients in this economy. It takes constant marketing efforts and sales hassle to find good clients.
So, you should fight tooth and nail to hold your existing clients. You should build a healthy relationship with your current clients.
With legacy clients, you don’t have to worry about a slowdown or recession. These people will work with you no matter what.
That is because they trust your brand. And, don’t mind recommending your services to their friends or family.
With reporting, you can show your clients how you can help them.
For example, you can share your client reports by email with your old clients. You can show them what you can offer them.
Good customer support
Reports are something that clients should never ask from agencies. In fact, you should provide real-time reports to your clients.
It helps to build a good customer experience. When your clients know the exact position of their project, they will get peace of mind.
They don’t feel like you are hiding something from them. It opens up a communication line between your agency and clients.
Some agencies these days use black hat strategies to improve their clients’ SEO scores faster. But, in the long run, these strategies damage online brands.
So, with reporting, clients can see that you are using all-white hat strategies to grow their business.
Digital marketing agencies always have to deal with agitated clients. That’s because it takes time for digital marketing efforts to come on the ground.
Experts always say to wait for at least 4-6 months to see the actual impact of digital marketing work.
But, clients don’t understand these things. They want results.
So, with reports, you can show results to your clients. You can show clients how your digital ad increases their website traffic.
So, you can relax your clients with reports and make them trust your abilities.
Keep everyone on the same page
Your client has only outsourced services from your agency for a project. But, your client is still the owner of the project.
So, it is a good idea to keep clients in the loop. You should share real-time reports with them to keep them updated.
You and your clients are working on the same project. So, you both need all the information to make further decisions.
Sort team conflicts
With reports, project managers can resolve team conflicts without any problems.
Reports provide managers with details of the performance and production schedule of each employee.
This way, if two team members have issues, reports can give a base to resolve them.
For example, if there’s a team conflict regarding time spent on completing a task. Then, reports can show you how much time each employee has spent on a task.
Managers can ensure that their projects are submitted on time with instant reports.
Detect issues early
Things don’t always go the way you have planned. Your project timeline might extend due to some external factors.
So, reports help you keep ready for those uncertain situations.
Using reports, you can see when your project is not following according to your set timeline.
In that case, you can either find the reason behind slow project progress. Or, you can ask for an extension from your clients.
Now, asking for extensions from clients right before the completion date is an unprofessional move.
Thanks to reports, you can now detect issues before it’s too late. This gives you proper time to find the right solution to solve those issues.
Educate your clients
You are the master of your services. You know how things work in your industry.
But your client is not aware of those things. They want assistance and education from you.
Reports here can help you educate your clients about your industry. You can show clients different situations that might arise during the project completion.
When you onboard a new client, reports can help you show them what they should expect in the coming days.
Also, you can use your previous reports as case studies to target new clients.
You can use screenshots from your reports and share them on your website or social media platforms. It will work as a social proofing element to market your services.
6 Best of the Best Client Reporting Tools
Client reporting is the best way to build agency and client relationships. You can better communicate and market your services to potential clients with reports.
So, client reporting is important for all agencies. But, for that, you need to first get the best of the best client reporting tools.
If your software is not up to the mark, you cannot gain all benefits from reporting.
So, here are some of the best time reporting tools for small businesses and agencies:
Kosmo is a simple and easy-to-use client management portal. It is a complete client management software with several interesting features.
It has a simple client tracking layout that allows you to see everything you need to remember about the client in an instance.
Apart from client features, this software has many other features to manage clients and projects. For instance:
- Branded emails
- Generate invoices
- Track projects and task sessions
- Maintain client database
- Set income goals and project timelines
- Integration with other business tools like PayPal
- Contract and proposal creation
Despite all the amazing features, it is a free tool. If you are a freelancer, you can use this software for free.
For agencies, it has a compatible pricing range. You can get the software for only $9 per month or $90 per year.
Megalytic is a data analysis and report creation tool. This software tracks data from different resources to create a complete performance report.
If you use Google Data Studio (GDS) tools, this software goes well with it.
It is a cloud-based software that integrates with different solutions. It is a simple data collection and reporting software.
You cannot do anything else with this software. For project and client management, you need to use separate tools.
Megalytic pricing starts from $39.99 per month. So, for mid-size businesses, it is an expensive tool.
Is your agency data scattered across different tools and software? Then, you should get Databox to store all your client data in one place.
The main function of this client reporting tool is to collect your agency data from different sources and store it in a location.
This way, you don’t have to move back and forth between different tools to find relevant information. You can just open Databox and find the information that your client is requesting.
Databox works well with different business automation tools, such as:
- HubSpot Marketing
- HubSpot CRM
- Google Analytics
- Facebook ads
- Linkedin Company Pages
Databox is a single platform for agencies. This helps agencies set goals and share performance reports faster with their clients.
RavenTools is the perfect client reporting software for digital marketing agencies. The software has all the basic features that marketers need to provide reports.
Agencies can create different types of digital marketing performance reports with this software. For example:
- A research center to analyze competitors or targeted website
- Complete report on backlink building campaigns
- SEO auditor reports
- Social media marketing schedules and updates, etc.
For analyzing your client’s website with their competitor, this is the best tool. You can compare different statistics, like:
- Domain authority
- Load time
- Page speed
It also has a simple drag-and-drop menu. You can add details to your reports with this.
For a digital marketing agency, this is the must-have client reporting software.
5. Metrics Watch
Metrics Watch is a bit different client reporting system. It is a cloud-based software that helps agencies share reports with their clients.
It is an email-based software that helps you deliver reports to your client’s inboxes. There is no need to use any third-party tool or link to share reports.
This software can share instant reports with your clients via email.
Moreover, it integrates with many other tools. It works with Facebook ads, Mailchimp, Google Analytics, etc.
It is the perfect software for white labeling to avoid client confusion.
You will also get a 14 days free trial with this software. After that, you can select subscription plans starting from $29 per month.
TapClicks is an ultimate reporting tool for marketing agencies. This software contains all the features that agencies need to share with their clients.
It is a cloud-based software that can store all your reports.
It can provide clients with a complete picture of their marketing campaigns.
Using campaign analysis features, project managers can share detailed reports with clients.
Many other modules are available in the software to provide better reporting features. For example:
- TapReports to share omnichannel reports with clients.
- TapWorkflow to manage workflow and keep the marketing team on the same page.
- TapOrders helps to receive payments and manage client orders.
- iSpionage is intelligent marketing software to align all search engine optimization results.
Using all these different tools, you can provide a complete overview to your clients. This will help you improve client satisfaction levels.
Conclusion: Best Client Reporting Tools!
Is it your business goal to improve relationships with your clients? Do you want to impress your existing clients? Do you want to attract new clients?
Then, all you need is the best client reporting tools. Reporting not only helps to gain your client’s trust.
It also helps to showcase your value. You can better tell people about your work when you have reports to show your value.
So, to build a strong agency-client relationship, select the best client reporting software today.
I have shared my favorite 6 client reporting platforms with you. My most favorite one is Kosmo.
Because it is easy to use and perfect for small businesses.
Rest, you can test all the software and come to the right decision.
That’s it for now! Keep on exploring more information on this blog site.
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